
About VWO (Visual Website Optimizer)
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VWO is an experimentation and experience optimization platform for A/B testing, multivariate testing, personalization, and user behavior analytics (heatmaps, session recordings, surveys) to improve conversions across websites and apps. It offers an AI-first toolkit including VWO Copilot and a modern
"Experiment. Personalize. Transform."

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Comparing 4 AI tools.
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Upvotes | 10 | 332 | 703 | 785 |
Avg. Rating | N/A | 4.7 | 5.0 | 4.8 |
Slogan | Experiment. Personalize. Transform. | Build, automate, and scale AI-powered business solutions with the #1 enterprise platform. | Open-weight, efficient AI models for advanced reasoning and research. | Accurate answers, powered by AI. |
Category | ||||
Pricing Model | Subscription Enterprise | Subscription Pay-per-Use Enterprise Contact for Pricing | Pay-per-Use Enterprise | Freemium Subscription Enterprise |
Pricing Details | VWO offers different pricing plans based on the features and traffic requirements of the user, with options for monthly and annual billing. | Sales Cloud Essentials $25/user/month, Professional $80, Enterprise $165, Unlimited $330, Unlimited+ $500 (all USD, per user/month); Agentforce Flex Credits pay-per-action (20 credits = $0.10/action); Slack Business+ $15/user/month; Enterprise+ plan—contact for pricing. Large deployments and advanced customizations are negotiated case-by-case. | API token-based: For deepseek-chat (V3.2-Exp, Oct 2025): Input (cache hit) $0.035/1M, Input (cache miss) $0.28/1M, Output $0.84/1M. For deepseek-reasoner: Input (cache hit) $0.07/1M, Input (cache miss) $0.275/1M, Output $1.10/1M. No subscription or free tier; custom enterprise pricing by contact. | Free tier, Pro at $20/month, Max at $200/month, Enterprise from $40/user/month. All prices in USD. |
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Target Audience | Business Executives, Entrepreneurs, Marketing Professionals, Product Managers, Content Creators | Software Developers, Marketing Professionals, Business Executives, Entrepreneurs, Product Managers, Customer Service | Software Developers, Scientists, Business Executives, Content Creators, AI Enthusiasts, Students, Product Managers, Entrepreneurs | AI Enthusiasts, Scientists, Content Creators, Product Managers, Business Executives, Entrepreneurs, Educators, Students |
Website |
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Content teams use VWO (Visual Website Optimizer) to brainstorm, write, and iterate on creative projects. Conversational AI removes the learning curve—just ask questions and get answers. Latest release shipped on August 13, 2025, showing a fast-moving roadmap.
VWO (Visual Website Optimizer) remembers previous conversations to provide consistent, context-aware responses. Available across Web App, Mobile App, and Plugin/Integration for consistent adoption.
Consistent experience across 4 platforms means faster adoption and fewer training needs. Available across Web App, Mobile App, and Plugin/Integration for consistent adoption.
VWO (Visual Website Optimizer) slots into existing tooling so rollout is incremental, not disruptive. Connects with more than 11 products so data moves without copy/paste.
The API lets teams extend workflows programmatically and connect existing apps with minimal friction.
Developers get client libraries that smooth integration work.
Collaboration features keep stakeholders aligned throughout the creative process.
Data-driven product decisions reduce guesswork and improve success rates. Analytics and reporting surface the metrics needed to act quickly.
Stakeholders can answer ad hoc questions without waiting on a manual request queue. Analytics and reporting surface the metrics needed to act quickly.
VWO offers different pricing plans based on the features and traffic requirements of the user, with options for monthly and annual billing.
Usage Model: Projects, Pay-as-You-Go — ensuring you only pay for what you actually use.


