
Gupshup – Automate and personalize customer conversations across every channel with AI agents.
Gupshup is a global leader in conversational AI, empowering businesses to automate, personalize, and scale customer engagement across messaging, voice, and multimodal channels using AI agents and bots.
Gupshup
"Automate and personalize customer conversations across every channel with AI agents."

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Upvotes | 8 | 703 | 407 | 332 |
Avg. Rating | 4.0 | 5.0 | 4.0 | 4.7 |
Slogan | Automate and personalize customer conversations across every channel with AI agents. | Open-weight, efficient AI models for advanced reasoning and research. | Your cosmic AI guide for real-time discovery and creation | Build, automate, and scale AI-powered business solutions with the #1 enterprise platform. |
Category | ||||
Pricing Model | Pay-per-Use Enterprise | Pay-per-Use Enterprise | Freemium Pay-per-Use Enterprise | Subscription Pay-per-Use Enterprise Contact for Pricing |
Pricing Details | Gupshup charges $0.001 per message (pay-per-use) plus WhatsApp fees (currently per conversation, switching to per-message pricing for WhatsApp in July 2025). No fixed setup or monthly fee. Enterprise pricing available on request. The $5 free credit for new prepaid wallets was removed as of 2025. | API token-based: For deepseek-chat (V3.2-Exp, Oct 2025): Input (cache hit) $0.035/1M, Input (cache miss) $0.28/1M, Output $0.84/1M. For deepseek-reasoner: Input (cache hit) $0.07/1M, Input (cache miss) $0.275/1M, Output $1.10/1M. No subscription or free tier; custom enterprise pricing by contact. | Free tier for Grok 3; SuperGrok subscription $30/month ($300/year), SuperGrok Heavy $300/month; X Premium+ $40/month; API usage from $3 per 1M input tokens and $15 per 1M output tokens; business plan $30/user/month; enterprise custom pricing. | Sales Cloud Essentials $25/user/month, Professional $80, Enterprise $165, Unlimited $330, Unlimited+ $500 (all USD, per user/month); Agentforce Flex Credits pay-per-action (20 credits = $0.10/action); Slack Business+ $15/user/month; Enterprise+ plan—contact for pricing. Large deployments and advanced customizations are negotiated case-by-case. |
Platforms | ||||
Target Audience | Business Executives, Entrepreneurs, Customer Service, Marketing Professionals, Product Managers | Software Developers, Scientists, Business Executives, Content Creators, AI Enthusiasts, Students, Product Managers, Entrepreneurs | AI Enthusiasts, Software Developers, Product Managers, Business Executives, Entrepreneurs, Remote Workers, Customer Service, Content Creators, Marketing Professionals, Educators, Scientists | Software Developers, Marketing Professionals, Business Executives, Entrepreneurs, Product Managers, Customer Service |
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Make the Most of Gupshup
Use this page as a starting point to evaluate Gupshup alongside similar options. Our directory focuses on practical details that matter for adoption—capabilities, pricing signals, integrations, and real audiences—so you can shortlist with confidence and move from exploration to evaluation faster.
For a structured head‑to‑head, try the comparison view: Compare AI tools. To stay current with launches, model updates, and research breakthroughs, visit AI News. New to the space? Sharpen your understanding with AI Fundamentals.
Before adopting any tool, model your total cost at expected usage, verify integration coverage and API quality, and review privacy, security, and compliance. A short pilot on a real workflow will reveal reliability and fit quickly. Bookmark this site to track updates to Gupshup and the broader ecosystem over time.
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How Gupshup Works
Pay-as-you-go pricing means Gupshup costs scale with your actual usage. No wasted spend on unused seats or features you don't need yet. Usage-based billing keeps costs aligned with real adoption.
Key Features & Capabilities
Personalized AI interactions
Multi-turn conversations feel natural, like talking to a knowledgeable colleague. Available across Web App, Mobile App, and API for consistent adoption.
Device-agnostic access
Consistent experience across 3 platforms means faster adoption and fewer training needs. Available across Web App, Mobile App, and API for consistent adoption.
RESTful API integration
Official API docs and clear auth flows—ideal for custom automations. Automation handles the repetitive work so teams can focus on strategy.
SDKs to accelerate build-out
Developers get client libraries that smooth integration work.
Automation-first workflows
Trigger-based flows keep work moving without extra check-ins. Automation handles the repetitive work so teams can focus on strategy.
Common Use Cases
Business ExecutivesAutomated help desk
Gupshup provides instant responses to customers while maintaining brand voice and accuracy. Support leaders get knowledge, automation, and collaboration in one place.
Business ExecutivesSupport product decisions
Stakeholder alignment happens faster when everyone sees the same data and insights. Analytics and reporting surface the metrics needed to act quickly.
Business ExecutivesImprove service experiences
Gupshup adds AI assistance to ticketing and knowledge bases—ideal for scaling support operations. Support leaders get knowledge, automation, and collaboration in one place.
Pricing & Plans
Gupshup charges $0.001 per message (pay-per-use) plus WhatsApp fees (currently per conversation, switching to per-message pricing for WhatsApp in July 2025). No fixed setup or monthly fee. Enterprise pricing available on request. The $5 free credit for new prepaid wallets was removed as of 2025.
Usage Model: API Calls, Pay-as-You-Go — ensuring you only pay for what you actually use.
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Frequently Asked Questions about Gupshup
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