Go to market with unique data—and the ability to act on it
Based on user reviews
Rating Distribution
Megan Albright
3 months ago
Clay ended up replacing a messy combo of Apollo exports, spreadsheets, and manual LinkedIn scraping for our outbound motion. I put it into our stack about 3 months ago for a 6 person B2B sales team, mainly for data enrichment and automated research. The ability to waterfall across dozens of data sources in one table and then trigger no-code workflows into HubSpot and our outreach tool is honestly the standout. Claygent doing live web research on target accounts has made our personalization feel way less generic, and the batch enrichment alone probably saves me an hour a day. That said, it is not a casual salesperson’s toy. You really need a “GTM engineer” mindset to get the most out of it, and the learning curve over the first 2 weeks was real. The Starter plan at $149 is fair for what you get, but credits go fast if you are experimenting heavily. If you are willing to invest time in building workflows, Clay is a beast. If you want a simple, out-of-the-box prospecting tool, you might get frustrated.
Dr. William Bobos
Dr. William Bobos has analyzed Clay for Data Analytics, giving it a 4.0/5 rating based on 1 user review. With expertise in AI tools, Dr. William Bobos identifies this tool as especially effective for scientists requiring AI tools functionality.
Pricing: $0 – $800 / month(Updated December 2025)
Free plan with limited credits, Starter $149/month, Explorer $349/month, Pro $800/month, and Enterprise with custom pricing; all paid plans available monthly with ~10% discount on annual billing, all amounts in USD.
Usage Model: API Calls, Pay-as-You-Go — ensuring you only pay for what you actually use.
The free tier of Clay is perfect for scientists who are new to data analytics or testing different solutions. Free plans include core features that support basic workflows and experimentation. Upgrading to paid subscriptions unlocks premium features, better performance, and professional support tailored for scientists with advanced data analytics needs.
Clay is a go-to-market (GTM) platform that provides data enrichment from 150+ premium sources, AI research agents like Claygent for web research and content generation, intent signals, and no-code workflow automation to help B2B sales, marketing, and revenue teams streamline prospecting, personalize outreach, and scale operations.
Understanding the core functionality and approach of Clay.
Clay helps content creators generate ideas, refine messaging, and engage audiences. Chat-based interfaces make AI assistance feel natural and accessible. Latest release shipped on December 26, 2025, showing a fast-moving roadmap.
Explore the powerful features that make Clay stand out.
Clay remembers previous conversations to provide consistent, context-aware responses. Currently optimized for Web App.
Official API docs and clear auth flows—ideal for custom automations. Automation handles the repetitive work so teams can focus on strategy.
SDKs (e.g., Python and JavaScript/TypeScript) help dev teams launch prototypes quickly.
Automation frees time for strategic initiatives while maintaining consistency. Automation handles the repetitive work so teams can focus on strategy.
Discover how different audiences leverage Clay for their specific needs.
Clay helps Scientists finalize drafts and publish campaigns without waiting for more resources.
Bots, rules, and triggers ensure nothing gets stuck in manual queues. Integrations with Clay keep work connected.
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Understand core concepts like LLMs and Machine Learning.
Master search, filtering, and comparison to find the perfect tool.
Learn to craft effective prompts to command AI models.
Integrate AI into your daily workflows ethically and effectively.
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Use this page as a starting point to evaluate Clay alongside similar options. Our directory focuses on practical details that matter for adoption—capabilities, pricing signals, integrations, and real audiences—so you can shortlist with confidence and move from exploration to evaluation faster.
For a structured head‑to‑head, try the comparison view: Compare AI tools. To stay current with launches, model updates, and research breakthroughs, visit AI News. New to the space? Sharpen your understanding with AI Fundamentals.
Before adopting any tool, model your total cost at expected usage, verify integration coverage and API quality, and review privacy, security, and compliance. A short pilot on a real workflow will reveal reliability and fit quickly. Bookmark this site to track updates to Clay and the broader ecosystem over time.
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