
About Pencil
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Pencil is a GenAI-powered creative platform for modern marketers that generates, tests, and scales high-performing ads using advanced AI text, image, video, and voiceover models. It predicts ad performance, offers deep integrations with design tools, and supports on-brand content creation for brands
"GenAI Ad Creation Platform for Modern Marketers"
Typical plan: $49 / month

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Comparing 4 AI tools.
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Upvotes | 2 | 147 | 140 | 401 |
Avg. Rating | N/A | 4.5 | 4.0 | 4.3 |
Slogan | GenAI Ad Creation Platform for Modern Marketers | Grow better | Generate and personalize marketing emails instantly with AI-powered precision. | All the power of Canva’s AI, all in one place. |
Category | ||||
Pricing Model | Freemium Enterprise | Freemium Enterprise | Freemium Enterprise | Freemium Enterprise |
Monthly Pricing (USD) | $0 – $99 / month Min$0 / month Mid$49 / month Max$99 / month Free tier | N/A | N/A | N/A |
Pricing Details | Free trial available, Basic at $49/month, Pro at $99/month, Enterprise on request | HubSpot offers a free tier (Free CRM and limited Free Hubs), core plans on a seat-based subscription model. Starter plans begin at $9-$20/month per seat depending on the Hub as of mid-2025. Professional and Enterprise plans have higher base prices (e.g., Sales Hub Professional $90-100/month/seat, Enterprise $150/month/seat) and require annual commitments and onboarding fees for upper tiers. Pricing is modular by Hub (Sales, Marketing, Service, Content, Operations, Commerce), with distinct add-on, core, and sales seat charges; major 2024/2025 changes emphasize seat-based and modular options. Some bundles exist, such as a Starter Platform plan including multiple Hubs at a low entry cost. Pricing details may vary by region and bundle choice. | Free plan available with limited features. Starter starts at $20/month for 1,000 contacts. Professional starts at $890/month for 2,000 contacts. Enterprise starts at around $3,200/month for 10,000 contacts. Pricing varies by location and number of contacts. Recent changes include higher Professional pricing ($890/month, up from previous $800) and Enterprise from $3,200/month. All plans include the free CRM. Additional fees and onboarding may apply. | Free tier available, Pro $15/month per user, Teams $10/month per user (min 3 users), Enterprise custom pricing—all USD |
Platforms | ||||
Target Audience | Marketing Professionals, Content Creators, Entrepreneurs, Business Executives, Product Managers | Marketing Professionals, Business Executives, Entrepreneurs, Customer Service, Product Managers | Marketing Professionals, Content Creators, Business Executives, Entrepreneurs, Product Managers | Content Creators, Graphic Designers, Marketing Professionals, Entrepreneurs, Business Executives, Educators, Students, Remote Workers |
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Pencil offers a freemium model so you can create videos without immediate cost. Upgrade when you need longer clips, higher resolution, or commercial licensing. Currently optimized for Web App.
Pencil produces images that meet professional design standards without manual editing. Latest release shipped on November 18, 2025, showing a fast-moving roadmap.
Export videos in formats optimized for social media, web, or professional production. Currently optimized for Web App.
Official SDKs handle authentication, retries, and error handling automatically.
Pencil coordinates processes across teams so automation handles repetitive tasks. Automation handles the repetitive work so teams can focus on strategy.
Knowledge, automation, and collaboration help support teams maintain SLAs. Support leaders get knowledge, automation, and collaboration in one place.
Generate multiple variations quickly to test what resonates with your audience. Currently optimized for Web App.
Create multiple video variations for A/B testing campaigns across different platforms. Currently optimized for Web App.
Collaboration features keep stakeholders aligned throughout the creative process.
Free trial available, Basic at $49/month, Pro at $99/month, Enterprise on request
Usage Model: Pay-as-You-Go — ensuring you only pay for what you actually use.
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