Uncover verified business contacts instantly with AI
Based on user reviews
Rating Distribution
Jessica Rayner
4 months ago
Diving into Lasso was a strategic move for our sales ops team. I spent about a month integrating it with our outbound workflow, mainly to see how it stacked up against tools like Apollo and ZoomInfo. The contact accuracy is actually impressive-bounce rates have stayed under 1% for my prospecting campaigns, which is far better than what I’m used to. Pulling decision-maker emails from uploaded lists instead of trawling LinkedIn felt like a time-saver. On the flip side, the web app UI is just okay, not particularly intuitive if you want to run complex queries or filter by specific job titles. Pricing feels fair, especially compared to the big-name competition, but the free tier is somewhat limited if you’re prospecting at scale. Would I recommend it? For small to mid teams targeting the US market and looking for high-quality data without giant enterprise pricing, it’s a strong choice.
Albert Schaper(Artificial Intelligence, AI Tools)
Albert Schaper, specializing in artificial intelligence, has reviewed Lasso for Search & Discovery and rates it 4.0/5 based on 1 user review. The tool shows particular promise for marketing professionals who work with artificial intelligence tools regularly.
Pricing: $0 – $29 / month(Updated November 2025)
Free tier, paid plans from $29/month, Enterprise available on request
Usage Model: API Calls, Pay-as-You-Go — ensuring you only pay for what you actually use.
Lasso's free tier enables marketing professionals to experience search & discovery capabilities at no cost. The free plan provides essential functionality that's ideal for learning and initial testing. Paid plans expand capabilities significantly, offering advanced features, higher capacity, and dedicated support for marketing professionals with professional search & discovery requirements.
Lasso is an AI-powered platform for finding verified, net new business contacts. It enables users to upload company lists or search its global database, automatically uncovering decision-maker contact details with high accuracy for sales prospecting and revenue growth.
Understanding the core functionality and approach of Lasso.
Pay-as-you-go pricing means Lasso costs scale with your actual usage. No wasted spend on unused seats or features you don't need yet. Integrations with Plugin/Integration keep work connected.
Explore the powerful features that make Lasso stand out.
Type-safe SDKs provide autocomplete and compile-time checks for faster development.
Trigger-based flows keep work moving without extra check-ins. Automation handles the repetitive work so teams can focus on strategy.
Decision-makers get real-time context without waiting on manual reporting. Analytics and reporting surface the metrics needed to act quickly.
Discover how different audiences leverage Lasso for their specific needs.
Lasso aggregates insights across product, marketing, and support so releases stay aligned. Analytics and reporting surface the metrics needed to act quickly.
Operations teams rely on Lasso to orchestrate tasks across departments. Automation handles the repetitive work so teams can focus on strategy.
Self-service analytics reduces the backlog on central BI teams. Analytics and reporting surface the metrics needed to act quickly.
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Use this page as a starting point to evaluate Lasso alongside similar options. Our directory focuses on practical details that matter for adoption—capabilities, pricing signals, integrations, and real audiences—so you can shortlist with confidence and move from exploration to evaluation faster.
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Before adopting any tool, model your total cost at expected usage, verify integration coverage and API quality, and review privacy, security, and compliance. A short pilot on a real workflow will reveal reliability and fit quickly. Bookmark this site to track updates to Lasso and the broader ecosystem over time.
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