What is Klaviyo and what does it do?
Klaviyo is AI-powered growth for consumer brands. Klaviyo is an AI-first B2C CRM platform that unifies marketing automation, customer service, and analytics on a single data-driven platform—including advanced AI agents for 24/7 customer support, automated campaign generation, and personalized customer experiences—to help consumer brands build scalable, long-term relationships across channels such as email, SMS, WhatsApp, and mobile push, with over 350 integrations and real-time customer insights powered by Klaviyo AI. Available on Web App, Klaviyo is designed to enhance productivity and deliver professional-grade marketing automation capabilities.
How much does Klaviyo cost?
Klaviyo offers Freemium, Enterprise pricing options. Free plan up to 250 active profiles (500 monthly emails, 150 SMS credits). Email plan starts at $20/month for 500 contacts. Email + SMS plan starts at $35/month for 500 contacts. Pricing scales with a... Current estimates suggest pricing from $0 – $1,380 / month. You can start with a free tier to test the platform before committing to a paid plan. For the most current pricing details and plan comparisons, visit the official Klaviyo pricing page or contact their sales team for custom enterprise quotes.
Is Klaviyo secure and compliant with data privacy regulations?
Klaviyo takes data privacy seriously and implements industry-standard security measures. Data is hosted in US, providing transparency about where your information resides. For comprehensive details about data handling, encryption, and privacy practices, review their official privacy policy. Security and compliance are continuously updated to meet evolving industry standards.
What platforms does Klaviyo support?
Klaviyo is available on Web App. The web application provides full functionality directly in your browser without requiring downloads. This multi-platform approach ensures you can use Klaviyo wherever and however you work best.
How can I try Klaviyo before purchasing?
The freemium model gives you access to essential features at no cost, with premium capabilities available through paid upgrades. Testing the platform before committing ensures it meets your specific requirements and integrates smoothly with your existing workflows. Support for English makes it accessible to global users.
What file formats does Klaviyo support?
Klaviyo accepts Accepts customer data, order information, and engagement metrics from e-commerce platforms and websites. as input formats, making it compatible with your existing files and workflows. Output is delivered in Delivers personalized email and SMS campaigns, automation workflows, and detailed analytics reports., ensuring compatibility with downstream tools and platforms. This format flexibility allows seamless integration into diverse tech stacks and creative pipelines. Whether you're importing data, exporting results, or chaining multiple tools together, Klaviyo handles format conversions efficiently without manual intervention.
Who develops and maintains Klaviyo?
Klaviyo is developed and maintained by Klaviyo, based in United States. Most recently updated in December 2025, the platform remains actively maintained with regular feature releases and bug fixes. This ongoing commitment ensures Klaviyo stays competitive and aligned with industry best practices.
How do I get access to Klaviyo?
Klaviyo is freely available to everyone without registration requirements. You can start using the platform immediately without going through lengthy approval processes.
How is usage measured and billed in Klaviyo?
Klaviyo uses Pay-as-You-Go, Seats as billing metrics. Seat-based pricing charges per user, making it straightforward for team collaboration scenarios. This usage model ensures you only pay for what you actually use, avoiding unnecessary overhead costs for features you don't need.
What deployment options does Klaviyo offer?
Klaviyo supports Cloud deployment configurations. Cloud-hosted options provide instant scalability without infrastructure management overhead. Choose the deployment model that best aligns with your technical requirements, security constraints, and operational preferences.
Who is Klaviyo best suited for?
Klaviyo is primarily designed for Marketing Professionals, Business Executives, Entrepreneurs and Product Managers. Professionals in marketing automation find it invaluable for streamlining their daily tasks. Whether you need automation, creative assistance, data analysis, or communication support, Klaviyo provides valuable capabilities for multiple use cases and skill levels.
Are there video tutorials available for Klaviyo?
Yes! Klaviyo offers video tutorials including "Klaviyo Flows Tutorial for Beginners 2025" to help you get started quickly and master key features. Video content provides step-by-step walkthroughs that complement written documentation, making it easier to visualize workflows and understand best practices. These tutorials cover everything from basic setup to advanced techniques, ensuring users of all skill levels can leverage the platform effectively. Visual learning materials are particularly helpful for onboarding new team members or exploring complex features that benefit from demonstration.
Does Klaviyo offer APIs or SDKs?
Yes, Klaviyo provides SDK support for Python, JavaScript/TypeScript. This enables developers to integrate the tool's capabilities into custom applications.
Does Klaviyo receive regular updates?
Klaviyo is actively maintained with regular updates to improve features, security, and performance. Klaviyo continuously develops the platform based on user feedback and industry advancements. Updates typically include new AI capabilities, interface improvements, bug fixes, and security patches. Comprehensive API documentation is kept current with each release, making it easy for developers to leverage new features. Staying up-to-date ensures you benefit from the latest AI advancements and best practices in marketing automation.
What do users say about Klaviyo?
Klaviyo has received 4 user reviews with an average rating of 4.0 out of 5 stars. This solid rating indicates the tool meets or exceeds most users' expectations across various use cases. Additionally, Klaviyo has received 44 upvotes from the community, indicating strong interest and recommendation. Reading detailed reviews helps you understand real-world performance, common use cases, and potential limitations before committing to the platform.
Is the information about Klaviyo up-to-date and verified?
Yes, Klaviyo's listing was last verified recently by our editorial team. This recent verification ensures all information reflects the current state of the platform. Our verification process checks pricing accuracy, feature availability, platform support, and official links. If you notice outdated information, you can submit corrections through our community contribution system to help keep the directory current and reliable for all users.
How does Klaviyo compare to other Marketing Automation tools?
Klaviyo distinguishes itself in the Marketing Automation category through accessible pricing options that lower the barrier to entry. When evaluating options, consider your specific requirements around pricing, features, integrations, and compliance to determine the best fit for your use case.
How difficult is it to learn Klaviyo?
The learning curve for Klaviyo varies depending on your experience level and use case complexity. Video tutorials offer visual guidance that accelerates the onboarding process. Comprehensive API documentation supports developers who need to integrate the tool programmatically. Most users report becoming productive within a few days depending on their background. Klaviyo balances powerful capabilities with intuitive interfaces to minimize the time from signup to value delivery.
How often is Klaviyo updated with new features?
Klaviyo was most recently updated in December 2025, demonstrating active ongoing development. Klaviyo maintains a development roadmap informed by user feedback and market trends. Regular updates typically include performance optimizations, bug fixes, security patches, and new capabilities that expand the tool's functionality. This frequent update cadence ensures the platform stays current with rapidly evolving AI technologies.
What support resources are available for Klaviyo?
Klaviyo provides multiple support channels to help users succeed. Comprehensive API documentation covers technical integration details, code examples, and troubleshooting guides. Privacy policy documentation explains data handling practices and compliance measures. Video tutorials demonstrate features visually for different learning preferences. Klaviyo typically offers additional support through email, chat, or ticketing systems depending on your plan. The combination of self-service resources and direct support channels ensures you can resolve issues quickly and maximize your investment in the platform.
Is Klaviyo a reliable long-term choice?
When evaluating Klaviyo for long-term use, consider several indicators: Development by Klaviyo provides organizational backing and accountability. Growing community interest indicates positive momentum. High user satisfaction ratings suggest the platform delivers on its promises. Recent updates demonstrate active maintenance and feature development. Consider your specific requirements, budget constraints, and risk tolerance when making long-term platform commitments.
