123RF vs Shutterstock vs Getty Images
Side-by-side comparison
Comparing 3 AI tools.
| Feature | |||
|---|---|---|---|
Upvotes | 72 | 205 | 4 |
Avg. Rating | 4.0 | 4.0 | N/A |
Slogan | Smarter, Faster, and Easier creative content | Powering creativity | Elevating the world through imagery |
Category | |||
Pricing Model | Freemium Pay-per-Use Enterprise | Subscription Pay-per-Use One-time Purchase Enterprise Contact for Pricing | Subscription |
Pricing Details | Free tier with attribution; PLUS $29/month; PLUS Business $59/month; PREMIUM plans from $39/month (10–350 images/month); Pay-per-Use via credit or download packs from $27; Enterprise custom pricing. | Shutterstock offers monthly or annual subscriptions (10, 50, 350, 750 images/month), on-demand image packs (2, 5, 25 downloads), prepaid video packs by resolution (SD, HD, 4K, in multiples from 1–25), enhanced license image packs, and editorial content pricing. Enterprise solutions and multi-user licenses are available by inquiry. Test offers and regular discount coupons exist. No evidence of a free plan; trial gives 10 free images. Coupon codes provide periodic discounts. | Getty Images offers different pricing plans based on usage, such as subscription options and a la carte purchases. |
Platforms | |||
Target Audience | Content Creators, Graphic Designers, Marketing Professionals, Entrepreneurs | Graphic Designers, Content Creators, Marketing Professionals, Business Executives, Entrepreneurs | Content Creators, Graphic Designers, Marketing Professionals, Business Executives, Entrepreneurs, Educators, Students |
Website |
Strategic AI Tool Analysis
Choosing the right AI tool is a leverage decision. Use the table below to compare what matters and run a quick pilot before committing.
What to prioritize
Fit over features
Focus on capabilities that directly solve your use case.
Total cost, not list price
Seats, limits, add-ons, implementation, and potential lock-in.
Time-to-value
Onboarding, docs, demos, and how fast teams get productive.
Integration surface
Platforms, APIs, SDKs, extensions, and ecosystem maturity.
Reliability & compliance
SLAs, privacy posture, data handling, and audit needs.
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